Telling Tales: The Story Behind Tiffany Blue

Why, out of all the colours in the spectrum, did Tiffany choose this particular shade of blue for its iconic packaging? The story begins in 1878, when Tiffany & Co.’s Blue Book catalogue acquired its first cover in the particular shade of blue that’s now come to be known as Tiffany Blue. Variously described as ‘forget-me-not blue’ and ‘robin’s egg blue’, it was handpicked because of the popularity of turquoise gemstones in the 19th century. Turquoise was also a favorite of Victorian brides who gave their attendants a dove-shaped brooch set with turquoise so that they would not forget the occasion – a detail that was not lost on Charles Lewis Tiffany, who founded the brand as the pinnacle of wedding luxe.

The iconic box incited such a flurry of emotions that in 1906, The New York Sun famously reported: “(Charles Lewis) Tiffany has one thing in stock that you cannot buy of him for as much money as you may offer; he will only give it to you. And that is one of his boxes.” At the beginning of the 20th century, the venerable jewellery house trademarked this cult shade and it now bears the same number (1837) on the Pantone Matching System as the year Tiffany was founded. More than a century later, the “little blue box” remains an international icon, whispering romance and sophistication, and inciting bidding wars on eBay from collectors who value the packaging more than the actual contents.

The colour has become so iconic that its revered by couturiers and interior decorators alike. And now, if like me you have something of an obsession for Tiffany, you’ll absolutely love China Glaze’s limited edition nail lacquer that’s aptly titled For Audrey. Taking it’s cue from the iconic blue box, this is one nail polish that’s both whimsical and elegant in equal measures – just like Audrey Hepburn’s Holly Golightly. Seriously, out of all the contenders that I have seen till now – including Chanel’s Nouvelle Vague and Essie’s Mint Candy Apple – this one channels the Tiffany vibe most perfectly!

[Excerpted from Casaviva India, July 2010]


Contemporary Classic: CK Eternity Aqua

Imagine a perfume that dispels the humid sultriness by cooling you down with a concoction of chilled cucumbers, citrus cocktails, water lotus and drenched green leaves? Then, for the second act, it rejuvenates your flagging energies with an invigorating blast of Szechuan pepper, Mirabelle, lavender and white cedarwood; finally rounding it all off with the refreshing aroma of Sandalwood, Guaiac  Wood, patchouli and musk? Sounds like the perfect antidote for that super-sweltering day, right?

This, in essence, is the promise of Eternity Aqua for Men, the sequel to Calvin Klein’s iconic fragrance, which completes two decades this year. In its new avataar, the fragrance takes on a modern aquatic woody evocation that is inspired by the freshness of the ocean and offers up an elegant note in the armoire of the confident, refined man. It leaves a lasting impression – the perfect contemporary commemoration for an acclaimed classic.

 

End of an era? LVMH Pick Up 14.2 Percent Stake in Hermès International

Hermès, one of the last holdouts against the era of fashion conglomerates, has a new “long term shareholder” with Louis Vuitton Moët Hennessy (LVMH) revealing it now holds a 14.2 percent stake in Hermès International. LVMH states that it has no plans to take control of the luxury brand, launch a tender offer or seek board representation: “The objective of LVMH is to be a long-term shareholder of Hermès and to contribute to the preservation of the family and French attributes which are at the heart of the global success of this iconic brand.”

Hermès International had originally gone public in 1993 – however, the founding family is still at the helm, maintaining control over approximately three-quarters of the company’s shares and thereby ensuring creative and business autonomy. This has been seen as one of the key elements behind the fashion brand’s unrivalled position at the pinnacle of the luxury pyramid. Not only is it famed for the iconic Birkins, Kellys and silk scarves but is also one of the rare handful of international houses that has an in-house perfumer and does not outsource its fragrance conceptualisation and creation to the couple of generic firms that run the show nowadays. Will this change in the future? Is it the fall of another giant at the altar of corporatisation and balance sheets? The breaching of the last bastion? Time will tell but I am keeping my fingers firmly crossed in favour of things remaining unchanged. Watch this space for more updates.

Rich & Joy-full

Can you imagine a perfume which contains raw materials that are more expensive than gold bullion? Joy, created by Jean Patou in 1929, contains 10,000 blossoms of jasmin de Grasse (which costs double the price of gold bullion), 336 blossoms of Rose de Mai and a whisper of civet in every 30 ml bottle. No wonder, it was once billed as “the costliest perfume in the world” – the perfect antidote to the economic depression of the 1930s. 80 years down the line, it still feels fresh and uplifting – sans any of the retro aura that often defines vintage perfumes. Want to feel pampered? This is definitely your scent!

Kohl vs. Eye Pencil: The Pros, Cons and Recipes

It’s a question I have often been asked – what’s the difference between eye pencils and kohl? Are they the same thing? Is one better than the other?

No! They are not the same thing. The modern day eye pencils are typically made from an assortment of waxes, powders and pigments (which may be chemical or plant based) and their only purpose is to line the eyes. Kohl (or kaajal), on the other hand, is essentially made from soot (lamp black) that is mixed with other natural ingredients and its main purpose is to soothe and cleanse the eyes, protect against infections and safeguard against the harsh glare of the sun.

What about the eye pencils that bill themselves as “kohl sticks” or “kaajal liners”? They are either usually mimicking the ancient formulation’s highly smudge-able texture and jet black effect or calling upon irritant-free ingredients that allow them to be used on the inner rim. You would be hard pressed to find an authentic kohl liner on the market that’s actually made from soot or has beneficial properties that go beyond the cosmetic. For example, Guerlain’s Terracotta Khôl Kajal Intense Indian Kohl – a new limited edition based on mineral powders – “is a creamy, glide-on kohl stick that can be applied to the inner rim of the eyelid. The formula is highly concentrated in pigments so the eyes are emphasized with a new intensity – and kept comfortable and irritant free.”

So does that mean that kaajal is a better bet? Not always, I would say. While it’s definitely a healthier option, kaajal can be extremely messy and difficult to apply. Looking for a well defined cat’s eye or precision lines? An eye pencil, with its easy-to-apply tip and high manoeuvrability would definitely work much better. However, if you are looking for a smudged, sootier effect, an intense black colour or protection against infections (or even against the ‘evil eye’), kaajal is a better option.

Me? I love both – using the myriadly-hued eye pencils when I am short of time and need to dress up my eyes in a hurry or am going for a complicated look; switching to the enchanting pots of kohl when I am in the mood to look and feel more exotic, am going to be out in the sun for long hours or have had a string of long nights and need something to cool and refresh my eyes. And yes, when I want to keep evil people at bay! My favourite recipe is a traditional Kashmiri formulation that I came across in Sharada Dwivedi & Shalini Devi Holkar’s Almond Eyes, Lotus Feet. It sounds complicated, but is actually not so tough once you get the hang of it:

A few days before you are going to make the kaajal, take a clean glass vessel and prepare in it a solution of 100 ml (3 1/2 cups) of rose water and 5 grams (1 teaspoon) of rasanjan. Rasanjan is an extract from the stem and root of the daru-hald plant, Berberis aristata in Latin, commonly called barberry. Keep stirring this solution for a few days until it is thoroughly mixed, the strain it. At that point it can be used all by itself to clear up infection, a few drops a day in the eyes.

But if you wish to make kaajal, then mix this solution with 2 teaspoons of freshly ground turmeric powder, 2 ground almonds, and 2 nimbu or lime leaves which have been dried and powdered. Prepare a thick flat roll of cotton wool, like a wick, and soak it in the mixture. Let the wick dry and then twist it tightly. Place it in a little flameproof cup, preferably silver, filled with mustard oil or clarified butter. Invert a second little silver or earthenware cup over the wick. Balance it on something so that it rests about an inch from the flame which will now burn as you light the wick in the first cup. You will have to remove the upper cup two or three times and scrape the accumulated soot into a container – we always used pretty little silver boxes. As home-made kaajal is made in large batches, you will have to keep adding oil to the bottom of the cup until you have as much kaajal as you want.

When it is ready and all safely tucked away in the prettiest box you can find, add as much clarified butter as is necessary to bring the kaajal to the consistency of very thick dough. Try to use a silver box for storing, as silver is very cooling to the eyes and the kaajal will take on that cooling quality.

Looking for something simpler? This is the more popularly used version… as a kid, I remember going this route during Diwali, when we used to make and stock up on a year’s supply of kaajal once the rituals were done!

Make a thick wick from cotton wool and soak it in pure ghee (clarified butter). Then fill a silver or earthenware diya (cup or lamp) with ghee, place the wick in the centre and light it. A few minutes later, place a small silver plate, diya or cup around half an inch over the flame (a pair of tongs is indispensable here), and let the soot emanating from the flame collect on this surface. Once you have enough soot, carefully scrape it off the surface and transfer it into a small silver container. Add pharma-grade castor oil and mix well to the desired consistency.