Blake Lively goes golden for Gucci’s fragrance film

If you thought that Blake Lively could not possibly get any hotter, watch Gucci’s new film! Following close on the heels of an uber-glam print campaign, which unveiled the Gossip Girl as face of the brand’s new Premiere fragrance, this short film is directed by Nicolas Winding Refn (of Drive fame).

Blake shimmers, shines and sparkles as a sexy screen siren, flowing like molten gold from the window of a glittering penthouse to strutting her stuff in the desert while a remixed M83′s Midnight City plays in the background. Decked in a gold sequined backless gown (doubtlessly a Gucci original), she totally nails the Old Hollywood vibe that defines the fragrance!

The one word I would use to describe this commercial? Golden! From Blake’s metallic hair (clearly the next big beauty trend) to the sepia tones and her glistening gowns, Blake is a total Gucci girl! What do you think of this campaign? Does it tempt you to buy the perfume?

blake lively, blake, gucci, advert, premiere, film, movie


  1. says

    We’ve all heard of carrying around mace or pepper spray in our purse for self defense. But have you ever think of using the cosmetic products you already have as a safeguard? If you look through your medicine cabinet or cosmetics case, you are sure to find lots of things that could fend of an attacker. Take perfume, for instance. Sure, it may leave your attacker smelling good, but can you imagine what it feels like to spray it in your eye?

    • anubha says

      Ah! Who knew perfume could be so versatile? Have used it as a nail polish remover in a pinch and this looks like another terrific idea!


  1. […] Charlotte Casiraghi to Be the New Face of Gucci Cosmetics. When this press release landed in the inbox, my eyes first skimmed over the whole Charlotte Casiraghi bit (as in granddaughter of Grace Kelly, fifth in line to the throne of Monaco, lalala… !) and immediately focussed on the last 2 words. Gucci. Cosmetics. As in Gucci + Cosmetics. As in Gucci is finally launching a makeup line. And it’s almost here. In September, the Italian fashion house debuts its first cosmetic collection, with makeup for eyes, face, lips and nails, along with skin prep products and brushes. And given past performance in handbags and fashion weeks, I predict a chic, glossy palette and super-sleek packaging. Gucci, after all, has never done things by halves. […]

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