LG launches world’s first refrigerated cosmetics

Looking for skincare that’s 100% free of parabens, phenoxyethanol and any other kinds of preservatives yet is stable enough to have a long shelf life? LG – the famed Korean home appliances company – is all set to debut Frostine, the world’s ‘refrigerated 5℃ skincare’ collection. Known as ICEMETIC (ICE + CosMETIC), this new generation of refrigerated beauty goodies will also contain no colouring, no preservatives nor antiseptics, no fragrance, no heavy metals and will completely rely on temperature for product stabilisation.

LG, refrigerated cosmetics, fridge, cosmetics, beauty, skincare, icematic, frostine, ramalin

From Antarctica to the world

This is the first commercially available skincare collection that tackles the main problem for natural or preservative-free cosmetics: Ingredients such as oxygen and antioxidants are sensitive to heat and light, usually decomposing within a few days in the absence of chemical preservatives. LG joined hands with the Korea Polar Research Institute to solve this problem. The result? A new patented nontoxic antioxidant called Ramalin, which is based on the Antarctic Lichen.

This Antartic Lichen is found 2,500m below sea level, lives in extreme cold, dry and frugal conditions (–100°C) and has a microscopically slow growth rate of 1 cm every 100 years. Given its natural environment, the plant has undergone a number of adaptations that enables it to survive, including the ability to net photosynthesis while being frozen at temperatures as low as –20°C. It can also absorb water from snow and ice, while being able to survive long, unfavourable periods of drought in a dry and inactive state.

And that’s not all it does: Ramalin is scientifically proven to be 1.2 times more potent than ascorbic acid in scavenging free radicals and 1.25 times more potent than commercial kojic acid in tackling hyper-pigmentation.

The need for refrigeration

It’s not been an easy journey: LG has invested a lot of time and money on the development of Frostine, including the setting up of an entirely separate facility to prevent contamination and finding innovative ways of packaging and distribution (due to the need of maintaining low temperatures).

LG, refrigerated cosmetics, fridge, cosmetics, beauty, skincare, icematic, frostine, ramalinFrostine products are only activated at a low temperature and are best stored between 3℃ to 10℃ degrees. But you don’t need to invest in a special unit to store these products – the cosmetics are designed to fit conveniently into normal household refrigerators that are tuned to about 10℃ degrees. LG has designed a airless container that prevents the entry of food odours and keep the products clean and hygienic. The life expectancy of the products is around 6 weeks after the first use. If unopened, they can be kept in the fridge for about 6 months.

They will be released to the public in major departmental stores and online stores starting late May. So, stay tuned!

The Frostine product lineup

  • Toner (3 versions – fresh, moist and astringent-free)
  • Essence (5 versions – Nutritive, Calming & Comfort, Whitening, Pore Tightening, Lifting and Anti-swelling)
  • Cream (3 versions)
  • Eye Cream
  • Special Care Products (Masks, Oil Balm and so on)

What do you think? Will this define a new era in natural, preservative-free cosmetics? Or is it a flash-in-the-pan gimmick that will fizzle out once the initial excitement is over?

Absolutely EVERYTHING you need to know about BB creams

Yesterday, I spent 20 minutes of beauty time just prepping my face. The order of cosmetics: Serum, eye cream, moisturiser, sunscreen, pore-minimiser, primer, foundation, concealer. Eight layers of products to take up time and clog the skin.

Today, I headed out in the hunt of the “new” BB creams that promise to simplify your makeup into one simple step. Sounds too good to be true? Well! Sometimes miracles happen and BBs are one of them. After today’s shopping spree, I can vouch for that!

The Top BB Picks

So, what exactly are BBs? This multi-tasking cream is differently referred to as Beauty Balm, Blemish Base, Beblesh Balm or Blemish Balm and it’s aim is to combine several different skincare and makeup steps into one product, thereby saving time, space, money – and probably your skin!

How did they originate? BBs go back to Germany in the 1950s, when Dr. Christine Schrammek created a healing skin salve for her post-peel and laser surgery patients. The idea was to soothe the skin, camouflage splotchy or inflamed patches and create a shield against the sun. BBs became a big hit in the Asian (specially Japanese and Korean) markets, thanks to drop-dead gorgeous Korean actress Song Hye Kyo singing their praises. Today, suddenly, they are all over the world.

BB Creams: All-in-One

What do they do? BBs can do any or all of the following, depending on which one you choose: Hydrate, nourish, fight acne, prevent premature ageing, brighten, smooth skin texture, cover blemishes, even out skin tone, banish fine lines and wrinkles, add luminosity, protect against UVA/UVB rays… in short, they are the Swiss Army knives of the beauty industry.

Are they the same as tinted moisturisers? Definitely not. In fact, they fall into the category of cosmeceuticals, which combine makeup with serious skincare. That’s because BBs are often packed with potent skin ingredients like collagen-boosting peptides and pigment-busters. They also contain silicones, which are used in primers to make your skin seem smooth and refined.

How to use them? They tend to go on quite easily – no sponge, brush or massive blending required. Simply emulsify in the palm of your hands and massage into your skin in small circles.

How do they measure up? I tried the Maybelline BB and it felt quite nice – neither too dry nor too heavy. It spread and blended very easily, almost like a tinted moisturiser. The finish was dewy (which might not work well for very oily complexions) and my skin looks hydrated. Coverage was enough to even out the lighter freckles and unify my complexion but it’s not enough to completely hide away major blemishes (as evidenced by the monster on my skin). Skin also looked brighter and I did not need an illuminator.

So, are they worth it? Well! I am definitely not ditching my regular serum and moisturiser. But I like the included SPF, coverage level and ease of application. The BB is sure to become my go-to product for daily daywear, on-the-go touch-ups and travelling. It’s also a good nighttime or party option for those who want a light product or don’t have any significant coverage or blemish issues. However, I would definitely need a heavier foundation and concealer to tackle these.

Q: How should I use a vibrating mascara?

Start at the base of your lashes and gently work the mascara upwards, towards the ends. Unlike a conventional mascara, you should keep the strokes straight and smooth – there is no need to wiggle – as the vibrations do all the work!

Have a question? Write in at thebeautyset@anubhacharan.com