I can finally stop begging people travelling to foreign shores to get me endless supplies of Crabtree & Evelyn’s Lavender Hand Recovery or their Goatmilk Comforting Body Lotion or the Black Sea Mud & Seaweed Triple Milled Heritage Soap or the Summer Hill Scented Body Lotion or the… you get the idea! The gorgeous British brand is finally in India – with a standalone boutique each in Mumbai and Delhi, courtesy Genesis Luxury
To the uninitiated, what make Crabtree & Evelyn so special (besides the gorgeous packaging) is their wholehearted immersion in the riches of the natural world. Long before the natural and wellness movement became popular, this brand was introducing showering us with holistic and indulgent (a rare combination) products made with the purest fruit, flower and plant essences. In fact, Cyrus Harvey (who founded Crabtree & Evelyn in 1972 as a small, family-run business that initially specialised in fine soaps), took his inspiration from John Evelyn, a 17th Century Englishman who was one of the world’s first naturalists and conservationists.
Today, despite becoming an international phenomenon that embraces everything from soaps and perfumes to room sprays and reed diffusers, Crabtree & Evelyn continues to be inspired by the early home apothecary – or ‘still room’ as it was called in England. These still rooms existed at a time when the garden played an integral role in daily life – a time when fresh flowers, herbs and fruits were distilled to make fragrant waters for the bath and soothing essences for the skin, while fruit preserves were created to brighten the winter larder. From the magic of the still room came the little luxuries and necessities that enhanced the quality of everyday life. And it is this romantic, gorgeous heritage that Crabtree & Evelyn now brings to Indian shores. Can’t wait to stock up? This is where you will find the goodies:
Crabtree & Evelyn Boutique, Unit No. GF0134, Ground Floor, DLF Place Mall, Saket, New Delhi
Crabtree & Evelyn Boutique, Unit No. UG-8, Kurla MarketCity, LBS Marg, Kurla (W), Mumbai
Tell me what will be your first buy!