Imagine if you could capture the scents of ancient British woodlands, magical fairies and dappled summers, then pour them into a bottle…
I got a tiny sample of Jo Malone’s new Wild Bluebell Cologne last week and since then have simply not been able to get this perfume off my mind. Imagine if you could capture the scents of ancient British woodlands, magical fairies and dappled summers, then pour them into a bottle – that’s exactly what this cologne smells like. It’s like stepping into a fantasy world of fresh bluebells, enchanting nymphs and whimsical fairytales – much like these flowers themselves.
In Greek folklore, bluebells are known as Endymion – it’s believed that the Moon goddess Selene (later identified with Diana) fell in love with Endymion, a shepherd boy. Selene loved Endymion the most when he was sleeping, so she asked Zeus to grant him eternal sleep. Zeus granted the wish and Endymion sleeps forever in a cave. It’s said that Selene visits him on moonless nights. This may be the reason that bluebells are said to help prevent nightmares if kept near the sleeper or sewn into a dream pillow.
Today, bluebells are sadly an endangered species, so Jo Malone has given a donation to Woodland Trust in commemoration of what is sure to become an iconic fragrance. Can’t wait to get my hands on a full bottle!