Lauder’s latest chapter

It’s like stepping through the looking glass into another era. An era when things were gentler, women could be strong without losing their femininity, impeccable grooming mattered far more than following the latest trends, luxury depended on taste rather than money, glamour shone off flawless skin and heritage perfumes instead of a paid appearance on Page 3, and beautiful manners out-sparkled lavish table settings without even trying.

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Image courtesy WWD

Aerin’s Beauty Essentials

This is the world that Aerin Lauder, granddaughter of the legendary Estée Lauder, is trying to bring back with her eponymous beauty and lifestyle brand that debuts with the Aerin Essentials collection – which includes make-up bag basics like the Fresh Skin Compact Makeup ($48), a cream-to-powder foundation; Pretty Bronze Illuminating Powder ($45); Multi Color for Lips and Cheeks ($42); Essential Makeup Bag ($48); and the Brush Essentials set ($148).

And then there are my favourite pieces: the Rose Lip Conditioner ($28) and Rose Hand and Body Cream ($40), which are textured like soft, fluffy clouds and scented with the most gorgeous rose scent I have come across till now. An added bonus – everything looks stunning and princessy, wrapped up in gold cases, creamy white tubes and a sense of pure sophistication.

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This done, Aerin is already working on a well-curated colour collection, comprising of eye shadows, blushes, highlighters, lipsticks and lip glosses that will launch in Fall. Next up is a Holiday range, with small lipsticks in party-ready colours that can easily slip into an evening bag; and a Summer palette of beach creams and bronzers.

The Credentials

And this is no flash-in-the-pan or the case of a Park Avenue princess playing entrepreneur as and when the fancy suits her. A creative director at Estée Lauder for seven years, Aerin has done her homework. And she has done it well. ”I like to joke that I’ve been in the beauty industry for 42 years and actually working for 20,” she told WWD, referencing not only her heritage but also the time that she spent at her grandmother’s side, learning from the best in the business.

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Aerin Lauder at Home (Photo credit: Anders Overgaard)

Moving on to Homeware

After beauty, Aerin will expand to launch a lifestyle range, comprising everything from jewellery to glasswear, fabrics and tableware. A perfectly logical evolution, I would say, for someone who is known as one of the best hostesses on Park Avenue. “My goal was to create a line that was all about modern, effortless beauty. It’s a lifestyle brand, which I think is very much how Estée started. It was always about lifestyle photography and an environment and a world,” explains Aerin, who has licensed her name to the Estée Lauder Cos. to produce the cosmetics collections.

So, move over, Estée: There is room for more than one Lauder in the retail aisles!


Estée Lauder New Re-Nutriv Harnesses White Tuberose Stem Cells

Getting my mother to try on a new beauty product is always fraught with days of drama. Sometimes, I truly wonder whether I am a changeling – how could someone who is so obsessed with beauty products (me!) be born to someone who has never understood the need for something as simple as moisturiser (mom!).

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The Original

So, when I decided to gift her Estée Lauder’s new Re-Nutriv Radiant White Age-Renewal Collection for Mother’s Day, it was with a sense of trepidation. My idea was to fade those ghastly age spots that sit on her face, speaking eloquently of years spent in the sun, sans any kind of sunscreen. Radiant White Age-Renewal builds on the brand’s original, half-century old Re-Nutriv – which has been called “the world’s first true luxury skincare collection” – that has always been crafted out of the most precious ingredients (think black tourmaline, Tahitian Manoi oil, exclusive sea algae and the brand’s patented Life-Renewing molecules). It has been created especially for delicate Asian skin and tackles spots and discolouration, visibly fading them to bring back a translucent radiance.

White Tuberose Stem Cells

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White Tuberose

The secret ingredient here is the legendary night-blooming white tuberose flower, which has long been revered for its hydrating and healing properties. Estée Lauder has found a way of cultivating stem cells from a single flawless white tuberose petal, resulting in a pure concentrate that is 100 times more powerful than comparable extracts for radiant whitening. Known as the Re-Nutriv White Tuberose, this precious complex calms and soothes skin against irritants that leads to overproduction of melanin, thereby resulting in age spots and discolouration.

And that’s not all

Estée has also packed the products with potent anti-oxidants like Green Tea Extract and Vitamin E; skin elasticity-boosting ingredients like Vitamin C and Collagen Building Proteins; advanced whitening ingredients like rice bran extract and licorice; barrier-building elements like linoleic acid, sunflower seed and barley extract that help skin fight against the daily stresses that can accelerate signs of aging. And, of course, there are hefty doses of the signature Life Re‑Newing Molecules (complex of rare sea plants and algae) that further help repair, recharge and restore skin’s energized, radiant appearance and smooth away fine, dry lines for a more youthful, flawless look.

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Scent Substitute?

However, forget all the science – what finally convinced mom was gorgeous floral-citrus fragrance comprising notes of lemon, bergamot, apple, muguet, jasmine, rose petals, cedarwood and sandalwood – “If nothing else, you will at least smell good,” being the winning logic!

Actually, come to think of it, if mom still resists or “forgets” to use the lotions and potions, I am going to hijack them for myself. My skin could definitely use the help!

Prices:

Re-Nutriv Radiant White Age-Renewal Lotion – Rs. 5,200

Re-Nutriv Radiant White Age-Renewal Serum – Rs. 19,055

Re-Nutriv Radiant White Age-Renewal Creme – Rs. 17,320