Is Kerastase Chronologiste Worth the Big Bucks?

If it looks luxe, feels luxe and needs a luxe wallet, it must also be super-effective, right? Well! As most of us have learnt along the way, the fact that a beauty product comes with a hefty price tag and an enchanted feel-good experience is no guarantee that it will make a dramatic difference to your hair or skin. Which brings us to the Kérastase Chronologiste – billed as “The finest haircare treatment ever created by Kérastase”. Really? Time to put it to the test, which I did yesterday.

Hair, Caviar, L'Oreal, haircare, beauty, Kerastase, Chronologiste

Kerastase Chronologiste Caviar Pearls

First, let’s talk about the technology of this lush product that is centred around caviar. Except that the treatment doesn’t really have caviar – it’s “mimetic caviar”, which is a lab-derived equivalent (honestly, I don’t mind since who wants their hair to smell like fish eggs?). Anyway, this mimetic caviar comes in the form of pearls that are immersed in enriched Pacific sea-water and are crushed just before use to release active ingredients like lipids, vitamins A and E, and marine nutrients. These are mixed into the Creme Chronologiste, which is loaded with hair-nourishing goodies like gluco-lipids, ceramides, anti-oxidants and silicone. The result is a velvety paste that is applied liberally on your strands, right from roots to ends.

In the salon ritual (which uses more concentrated versions of the products and clocks in at Rs. 2,500 [US$75, ] for a 60-minute ritual), my hair therapist followed up the application with the most intense, reinvigorating and heavenly head and shoulder massage that loosened and refreshed every tiny millimetre of my scalp and was more decadent than all the products put together – I would go back just for this! Then she popped my head under one of those hooded steamers that make you look like a space traveller – 8 minutes of hot steam and 2 minutes of cold air (to close the hair cuticles) later, my hair was washed, dried and softly serum-ed into a glossy version of it’s normal straw-like texture. Ta da!

Now for the ultimate question – was it worth it?

My hair – which had been feeling dry, dull and totally lifeless after endless rounds of colour and flat-irons – did come out looking shinier, bouncier and smoother. It also felt lighter and not-so-weighed down, which meant that my fine strands looked more voluminous and had good movement. My scalp, which was so dry that it was flaking, seemed less tight and the flakes seemed to vanish. However, just a few hours later, the ends started frizzing and by the next morning, some of the shine had already disappeared, leaving me to wonder whether the initial smoothness and glossiness was due to an external layer of silicones rather than true deep conditioning. Frankly, I would say the long-term results were just a notch above the more generic L’Oreal Professionel in-salon treatments, which cost about half the money.

Kerastase Chronologiste Home Kit

Which is one of the reasons why I won’t be buying the take-home box (Rs. 6,650 [US$145] for 10 treatments) anytime soon. Actually, I am sure that 10 concentrated doses would make an improvement but this treatment should ideally be carried out either by a professional or an extremely patient person who can meticulously coat each strand, from root to tip, for best effects. And I fall into neither of these categories. Think of it as the difference between do-at-home face masks and a dermatological facial – technique matters!

Would I try the in-salon treatment again? When I have cash to burn then yes – if only for the decadent, feel-good factor and the aforementioned head massage. Otherwise, I would rather stick to the more affordable and equally effective L’Oreal Professionel or Wella salon samplers. What would you do?


Bookish Beauty

L’Oreal’s 100,000 Years of Beauty brings together the know-how of more than 300 writers from 35 countries in a set of five coffee table style that are sure to delight any beauty or history junkie. Some excerpts:

  • In 100,000 BC women painted their bodies head-to-toe with red ocher to advertise fertility.
  • In the 1st century BC, women of China’s Han dynasty ingested a powder made of tangerine peel, melon seeds and peach blossoms three times daily for 30 days to whiten their complexions.
  • In the 3rd century AD, Japanese women lacquered their teeth black with a blend of iron fillings, oak apples and sake or tea.
  • In the mid-16th century, Elizabethan-era ladies created the illusion of alabaster skin with ceruse (white lead and vinegar). They also applied a glaze of egg whites for a taut, shiny complexion.
  • In the 1600s, herb-filled pomander balls were held in the mouth to plump the cheeks and disguise volume loss from age.

Oscar Opulence: L’Oreal Best Actress Nominee Compact

If you ever needed more inspiration to become an Oscar-nominated actress, take a look at this: For the past couple of years, L’Oreal has been presenting each of the five Best Actress Oscar nominees with a diamond-encrusted compact by Carelle. The stunning piece is dressed with a shooting star encrusted with diamonds, vividly-hued rose de france gemstones and pink sapphires, all of which are set in 18kt rose gold-plated sterling silver. The cost? US$$3,200. This year’s editions go to Annette Bening, Nicole Kidman, Jennifer Lawrence, Natalie Portman and Michelle Williams. Personally (honestly!) I would prefer the compact to the statuette!

L’Oreal Takes Up The Cudgels for Aishwarya Rai

Lately, it seems that every time you turn around, there is a fresh new controversy buzzing around Aishwarya Rai – the latest being the speculation that she has been unceremoniously dumped by L’Oréal, based on the fact that the light eyed lady was nowhere to be seen in the brand’s New Year commercial. This, it seems, could not be further from the truth. And L’Oréal is clearly sparing no effort in clarifying it’s stand. Here, verbatim, is the media statement released by the brand:

We are  shocked and surprised to read  in some sections of the media/press about Ms. Aishwarya Rai Bachchan being replaced as the face of L’Oréal Paris.

L’Oréal Paris  strongly reiterates that this is absolutely untrue and that Ms. Aishwarya Rai Bachchan continues to be our valued spokesperson, as she has since 2000. While she remains an integral part of the L’Oréal Paris world wide Dream Team, she was unfortunately unavailable for our New Year commercial shoot due to prior commitments.

She is one of the most iconic women of our times and is certainly the face of L’Oréal Paris internationally and in India for a range of  products  which include campaigns for  Total Repair 5, Excellence Crème, Color Riche, Hydrafresh.