If the gorgeous ads peaking out from fashion magazines are anything to go by, this spring is going to be super-pretty, ultra-feminine and drenched in ice cream pastels. And even though the ads I am talking about are for clothes rather than beauty products, who wouldn’t want to recreate these candy-coated makeup looks as the temperature rises. I, for one, can’t wait to indulge!

Models: Kati Nescher and Daria Strokous
Stylist: Karl Templer
Photographer: Steven Meisel
Hair: Guido Palau
Makeup: Pat McGrath

“The spirit of our Spring/Summer 2012 collection is reflected beautifully in this new ad campaign,” says Louis Vuitton Artistic Director Marc Jacobs. “All the tone and texture of the collection – the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza – are recreated in these wonderful images by Steven Meisel. It is all very soft and very sweet, yet at the same time very bold and very graphic.”

The girls are strewn around a vintage gas station, posing against hot rod cars and lacquered gas pumps exuding a retro 1950s vibe – perfect!

Models: Kathryn Kruger, Kati Nescher, Meghan Collison, Natasha Poly, Elise Crombez and Ymre Stiekema
Photographer: Steven Meisel

Mulberry takes a trip to Brighton Beach for some ice cream, sticks of Brighton rock and fresh seaside air. Delicious!

Models: Lindsey Wixson and Frida Gustavsson
Stylist: Edward Enninful
Photographer: Tim Walker
Hair: Malcolm Edwards
Makeup: Val Garland

Related articles

• Natasha Poly, Guinevere van Seenus, Elise Crombez, Meghan Collison, Katryn Kruger & Ymre Stiekema for Prada Spring 2012 Campaign by Steven Meisel (fashiongonerogue.com)
• Spring 2012 Ad Campaigns: Louis Vuitton & Oscar de la Renta (mystylefest.wordpress.com)
• Behind the Scenes of Louis Vuitton’s S/S 2012 Ad Campaign (myfdb.com)