The Click. The Red. The Allure.

Oh.My.God. I can’t remember the last time I saw a beauty video that was so gorgeously put together.

Photographer Solve Sundsbo – the master of vintage photography techniques that create a dramatic, almost surreal, vibe – channels the extravagant artificiality and heady eroticism of Erwin Blumenfeld from the 1930s, elevating Chanel’s Rouge Allure to the status of a classic icon – more art than commerce. This is one makeup advertisement that’s going to remain in the annals of both beauty and photography for a very, very long time! Don’t you agree?

A photograph by Erwin Blumenfeld from the 1930s