Imagine a cream that harnesses the inherent protective powers of our seas for both human and environmental benefits. Seems impossible? La Prairie blends this paradoxical equation into a new product that we can begin using in our 30s to counteract the earliest stages of aging skin. Its Advanced Marine Biology collection carries the brand’s iconic marine biotechnology research to another level, combining five deep sea elements in a protective, anti-oxidant treatment that soothes and nourishes the skin, boosts collagen, improves hydration, strengthens the cohesion between the dermis and epidermis, stimulates cell oxygenation and reduces redness.
And that’s not all. While protecting your skin against premature aging, La Prairie also helps conserve the ocean’s ecosystem. The fermented algae extracts that lie at the heart of these products are derived exclusively from plants grown by means of sustainable, land-based aquaculture without endangering the delicate balance of the sea. In addition, for each jar sold, La Prairie makes a contribution to the Ocean Futures Society, which undertakes a variety of projects to promote the awareness and preservation of our planet’s oceans. Impressive, wouldn’t you say?
Excerpted from Casaviva India, July 2011