While I have yet to achieve Louis Litt’s levels of mudding (What? You don’t watch Suits? Why??!!), the lure of a simple clay mask that literally sucks out toxins and other accumulated grime from deep under your skin is massively ooh-worthy!
That’s why this innocuous ingredient, which literally comes from the earth and has been used by some of history’s most gorgeous women since ancient times, is fast becoming one of the trendiest staples in today’s beauty circles.
From face masks and soaps to foundation sticks and hair conditioners, clay seems to be just everywhere.
Cases in point: L’Oréal Paris Pure Clay Masks, Christophe Robin Cleansing Volumizing Paste, Fresh Umbrian Clay Treatment Bar, Sand & Sky Brilliant Skin Purifying Pink Clay Mask, Diptyque Radiance Boosting Powder, The Body Shop Tea Tree 3-in-1 Wash.Scrub.Mask, Vichy Spa Shower Gel-Cream, Olay Deeply Clean Pore Mineral Cleanser, Carol’s Daughter Rhassoul Clay Enriching Conditioner and Earthpaste Toothpaste.
I told you, everyone is calling upon clay!
And it’s one of the simplest beauty recipes to put together: Mix with a liquid (plain water/milk/rose water/yogurt/aloe… the possibilities are endless) and apply. That’s all!
But not all cosmetic clays are made the same. Some are deep cleansing, while others nourish or moisturise. So, which one to choose? Bentonite? Kaolin? Fuller’s Earth? Which one will work with your skin type and sort your specific complexion or hair issues?
This fine-particled, grey-green clay (avoid the white variety – it’s over processed) comes from volcanic regions and is rich in magnesium. Bentonite’s signature is its unique molecular structure, which develops an electrical charge and swells up like an open sponge when mixed with water.
This makes it particularly great at sucking out toxins, bacteria, fungus, oils and even excess sodium (hello water retention and puffiness) from the skin’s very follicles.
All properties that make bentonite perfect for oily, acne-prone skin and complexions suffering from large pores, is subjected to pollution or has chronic infections.
On the other hand, dryer skin types should try and avoid this particular clay – not using it more than once a week.
This ancient volcanic ash sediment – also known as Multani mitti – is so absorbent that it’s even called upon to soak up small oil spills and draw out poisons from the body. It looks very similar to bentonite and is again great at drawing out toxins, excess oil and other impurities from the skin.
However, it has one additional property: This particular clay is great for treating hyper pigmentation, because of its mild bleaching action.
It also boosts circulation but may be too drying for some complexions.
This finely milled clay is the gentlest of all and comes in many colours. White kaolin (which is also used to make porcelain) is the mildest. And rather than being absorbent, it’s a gentle exfoliant that’s great for softening the skin. This make white kaolin clay perfect for dry, sensitive complexions.
Yellow kaolin is a little more absorbent and exfoliating, with the additional benefit of boosting skin circulation.
Red kaolin is the most absorbent, making it perfect for oily, congested and acne-prone skin.
Pink kaolin is a mixture of red and white, which is great for oily yet sensitive skin that needs medium-level exfoliation and detoxification.
French green clay
Made of mineral-rich volcanic ash mined from the bedrock quarries of France, this green clay’s molecular structure helps pull out deeply seated toxins, bust blemishes, soak up excess oil, boost circulation and balance skin’s pH levels.
It is also a great anti-ager, given its toning action, which boosts circulation to repair damaged skin, soothes out fine lines and tightens the pores.
French green clay is a boon for oily and acne-prone skin, though it may be too drying for those on the other end of the spectrum.
Mined from Morocco’s lava fields, Rhassoul clay has a dual action: It contains a super-potent blend of minerals and is negatively charged. Since most skin toxins are positively charged, the latter quality literally helps suck out blackheads (it’s seriously the best treatment for blackheads!), excess sebum and other debris out of skin pores.
The inherent minerals simultaneously tone, calm and soften the skin. This means Rhassoul is not as drying as bentonite or Fuller’s earth, making it great for dry skin as well.
This particular clay is also great for hair and scalp, since it sops up excessive oil, pollutant and product buildup.
Indigenous to the Umbrian region of Italy, this clay is super-loaded with minerals and is also highly absorbent. It’s not only great for detoxifying and de-greasing, Umbrian clay also helps maintain the skin’s pH levels, soothe irritations, calm inflammation and refine the pores.
Umbrian clay is best suited for normal to oily complexions, though drier ones that are tempted by its other benefits can also bring it out once a week.
The trick is to not let it dry on your face completely; rinse off while the clay is still a bit wet to the touch, to stop it from dehydrating your skin.
One of the rarest cosmetic clays around, blue clay is found in Siberia and has an exceptionally high mineral content. Besides being super-absorbent and drawing out impurities, it also nourishes the skin, stimulates blood circulation and tones the complexion.
This makes it perfect for mature skin, since it has a potent ant-ageing action, ironing away fine lines, stepping up cell metabolism to keep wrinkles at bay and restoring suppleness and elasticity.
Dead Sea mud
Though this is technically not clay – mud is a mixture of soil, silt, clay and water – the terms are often used interchangeably in the beauty industry. And Dead Sea mud is one of the most cult skincare ingredients out there, revered for its super-high concentrations of salts and minerals (specially magnesium, sodium, calcium and potassium).
This makes it a terrific deep cleanser and exfoliator, while killing acne, nourishing the skin, restoring pH levels, treating conditions like psoriasis and eczema, toning and clarifying the complexion, improving its texture and even smoothing out cellulite and stretch marks.
Dead Sea mud also has another huge benefit: It is great at easing out the pain of sore muscles, combatting inflammation and relaxing the mind and body, hence appearing in a lot of body masks and scrubs.
It is good for all types of skin, including dry and sensitive ones.
European Moor mud
Also known as Balneoo Peat, European Moor mud actually contains almost no clay. Instead, it contains the organic residue of multifarious flowers, herbs and grasses, which make it rich in natural enzymes, minerals, amino acids and vitamins.
Originating from Hungary and the Czech Republic, its high humic content makes it a potent anti-inflammatory and circulation booster, which helps detoxify the body, decongest the skin, soothe joint inflammation, ease achy muscles and smooth away cellulite.
European Moor mud is highly soluble in water, so it won’t clog up your bath tub either.