The beauty counter often seems like an enchanted land, with all those gorgeous makeup and skincare products twinkling and shimmering at every turn.
But the smart consumer has to wonder: what’s real and what’s fake? Or, more importantly, are they putting your health at risk?
We asked real women who work behind beauty counters for the inside story. Ignore this at your own risk.
Germs are everywhere!
Seriously… EVERYWHERE! Have you ever seen the number of people who come and stick their dirty fingers in the pots to test them, leaving behind both grime and germs?
Even though most salespeople clean makeup brushes between one customer and the next, even the products themselves are often a breeding ground for bacteria.
So, how to keep yourself safe?
Firstly, avoid testing directly on lips and eyes, which are the most vulnerable to infection. Instead, use the back of your hand. If that’s not feasible, wipe lipsticks, powders, and eye shadows with an alcohol swab or antibacterial wipe before testing.
If you are trying out an eye or lip pencil, wipe it down with alcohol and then sharpen it to pare away any surfaces that come in contact with the skin.
Finally, wash your hands with soap and water or use a hand sanitizer before and after visiting a makeup counter.
Appearances are (intentionally) deceptive
Seen those salespeople who look more like doctors? This is all a part of visual psychology. The sparkling white lab coats create the illusion that they are trained aestheticians or scientists.
On the contrary, experts would not be working at the counter if these were experts. Instead, you would find them in salons, a dermatologist’s office, or developing new skincare technology in a lab. Marketing, aloha!
That free makeover is not free
The idea of walking out looking like a brand new person or popping in to get your face done before a party is super-seductive.
But remember: It isn’t really free.
Even though, technically, you’re not obligated to buy anything, it’s considered a severe breach of protocol to get a free makeover when you have no intention of purchasing anything.
Makeup artists at counters work on commission, so they spend time on you, hoping to make a sale. It’s like tipping—no one will punch you, but you would be made to feel guilty like hell. And try getting decent service the next time around!
The products you use reveal a lot
How often does a beauty counter salesperson ask about what products you currently use? Wonder why?
They use the information to judge your buying cred and determine how much time to spend on you. A skincare salesperson reveals: “If you are happy using a 3-in-1 drugstore cleanser, it tells me you are unlikely to buy a $40 toner.”
Ask for samples… in the proper manner!
Of course, you can and should ask for samples before committing to a new product. However, remember that salespersons note how much you are “sampling” vis-a-vis purchasing. Tip the balance too much in the wrong direction, and you might be left out in the cold during future visits.
What is the best way to get the most coveted samples? Be specific.
Instead of vaguely asking for samples, specify the products you’re interested in. For example, if you’re curious about a new foundation, you could say, “I’ve heard great things about your new foundation and would love to try a sample in my shade.”
This shows that you have a genuine interest in the product, making it more likely for the staff to provide a sample.
Look for gift-with-purchase (GWP) offers
Gift-with-purchase offers are a great way to get more bang for your buck. These promotions typically include deluxe samples or even full-sized products when you spend a certain amount.
For instance, I scored the entire Concentrated Ginseng set at Sulhwhasoo by combining various gift-on-purchase offers. Keep an eye out for these deals, and you might end up with fantastic extras in your beauty bag.
Sign up for loyalty programs
Many beauty brands and stores offer loyalty programs that reward you with points for every purchase. These points can often be redeemed for discounts, exclusive samples, and even full-sized products.
Plus, members usually get access to special promotions and events. It’s a win-win!
Build a relationship
If you frequently visit the same beauty counter, take the time to build a relationship with the staff. Be friendly, engage in conversations, and show appreciation for their help.
Over time, they may become more inclined to offer you samples and keep you informed about upcoming promotions and events.
What’s been your worst ever experience at a beauty counter?
Anubha Charan is a powerhouse in the luxury beauty industry, with over 15 years of expertise shaping the global beauty narrative. As the former Beauty Director at Marie Claire, she worked with the magazine's French headquarters to craft cutting-edge beauty content for international audiences.
Anubha's bylines grace some of the world’s most prestigious publications, including Vogue, Cosmopolitan, Travel + Leisure, WebMD, and Architectural Digest. She is also the co-author of Paris Bath & Beauty, a Simon & Schuster book on French beauty rituals.
Anubha combines insider knowledge with a talent for breaking down complex beauty concepts, delivering bold, actionable advice that empowers individuals to elevate their beauty routines and embrace their best selves.
wordle unlimited says
It’s so beautiful