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You are here: Home / Makeup / What is the best makeup for older women? Answers straight from the experts

What is the best makeup for older women? Answers straight from the experts

Beauty does not have an age limit. Neither does makeup. So, all those dumb rules such as that women should not wear bright colors after a certain age? That’s hogwash.

My mother rocks a red lip like nobody else and she’s 70 years old. So do Nicole Kidman, Meryl Streep and Helen Mirren (though my mom is prettier than all of them combined!).

So, why do we need to talk about makeup for older women at all?

Not to draw boundaries but to adjust and evolve.

It’s more to do with adapting to the way our skin and facial structure changes with passing years. As we grow older, our skin loses some elasticity and gains texture. Fine lines, wrinkles, extra dryness… these are all par for the course.

Which is why you need to re-examine your makeup techniques and formulations. Want to wear a pop of pink on your cheeks? Of course, you can! The difference lies just in how you apply it.

For instance, a powder blush may look cakey and spotlight every tiny line and wrinkle. Solution: Switch to a cream based formula.

Yes, it can be that simple.

And here you have all this and the rest: Your simple, expert-approved guide to the best makeup for older women.

best makeup for older women
German actress Iris Berben, US actress Andie MacDowell and British actress Helen Mirren at the Cannes Film Festival 2021 (Photo by Valery HACHE / AFP) (Photo by VALERY HACHE/AFP via Getty Images)

Moisturize, moisturize, moisturize!

Do you know why that 22-year-old neighbour has skin that glows like the sun and seems to literally hug her bones? The kind that annoys you because it can actually pull off #wokeuplikethis without cheating?

It’s because skin is blessed with peak levels of water, fat and oil till the mid-20s. After that, it’s downhill for the most part.

So, the first step in makeup for older women: Load up on the moisturizer. Diligently massage a cream or oil into your skin even before you pick up the first makeup brush.

Yes, it’s boring. And yes, it adds on one more step. But the payback is tremendous because no makeup will ever sit well on dry skin.

Bonus tip: If your makeup tends to slide off with the moisturizer alone, opt for a moisturizing primer. It will give you the hydration and create a base for longevity.

Best moisturizing primers for older women (click to buy it now): Murad Invisiblur Perfecting Shield, Dermablend Insta-Grip Jelly Face Primer, TULA Skincare Face Filter Blurring & Moisturizing Primer, Bobbi Brown Vitamin Enriched Face Base Priming Moisturizer

The perfect foundation for older women

Even your foundation should be warm, dew-y and luminescent (look for words like “moisturizing” or “light reflecting”).

Also, it should ideally be a shade or two darker than your skin tone. A too-pale, too-matte foundation adds on the years by making you look washed out and exaggerating every tiny crinkle.

And use a light hand: When makeup artists have to age stars for the screen, they actually spackle on ultra-heavy foundation!

Best foundations for older women (click to buy it now): Giorgio Armani Luminous Silk Foundation, Charlotte Tilbury Hollywood Flawless Filter, Lancôme Skin Feels Good Skin Nourishing Foundation, Chantecaille Future Skin Gel Foundation, NARS Pure Radiant Tinted Moisturizer SPF 30, Pat McGrath Labs Sublime Skin Foundation, Make Up For Ever Reboot Foundation

foundation for older women

The eyes have it!

The skin under our eyes becomes thinner with the years. In a double whammy, this really brings out the dark circles and fine lines, while simultaneously making it more difficult to blend in the concealer for a natural finish.

Solution: Switch to a liquid concealer, apply it with a brush and put it only on dark areas, not under the entire eye.

Best concealers for older women (click to buy it now): Trish McEvoy Instant Eye Lift, NARS Radiant Creamy Concealer, Estee Lauder Futurist Hydra Rescue, Giorgio Armani High Precision Retouch Concealer, Pat McGrath Labs Sublime Perfection Concealer

Say no to powder

As for powder, throw it out of the window once and for all. It just settles into fine lines, highlighting them with a vengeance, along with making the complexion appear dry and pasty.

In fact, try and stick to creams, gels and liquids for all makeup products, including blush and eyeshadow.

Repeat after me: One of the best makeup tips for older women is that anything which adds hydration, dewiness and luminescence to your skin is good.

Anything that dries it out is evil. EVIL. The more hydrated your skin, the younger it will look.

Blush it up!

Then there’s that little fact about losing muscle tone as we grow older (thank you, gravity!), which makes our facial structure less defined. So, apply blush on the apples of your cheeks, rather than under the cheek bones.

And stick to creamy formulas and a shade that’s close to your natural flush – blush that’s too dark or too bright will wash you out.

Best blushes for older women (click to buy it now): NARS The Multiple Stick, Giorgio Armani A-Line Liquid Blush, Westman Atelier Baby Cheeks Blush Stick, Fenty Beauty Cheeks Out Freestyle Cream Blush

As for lipstick for older women…

Every time someone tells me that “women of a certain age” should stop wearing a bright red lipstick or a fuchsia lip gloss, I want to slap them.

What’s the age limit on having fun? On being cheerful? On wearing a war armour when you face a tough day?

I will tell you exactly the same thing I told my mother: keep the bright hues — just adjust the texture.

As we age, our lips get drier and thinner. Keep them moist with creamy lipsticks and plumping glosses. Or just top off your lipstick with a clear gloss, which will reflect light and make lips appear fuller.

One more thing about lips: Your natural lip line can begin to fade as you age, which makes lipstick more prone to bleeding and feathering. Tracing it with a lip liner can help the color stay put.

lipstick for older women

What’s going on with my lashes, you ask?

Another adjustment to makeup for older women? As we age, our lashes start flattening out (thank you, gravity… again!).

To counter, befriend the eyelash curler. Curling your lashes will make your eyes look bigger, brighter and perkier.

With the passing years, you will also notice that lashes start getting thinner.

Reflex action would be to load on a thickening mascara but that’s counterproductive. Thin lashes literally cannot support the weight of these heavy formulations and they will start getting flatter and clumpier.

Instead, look for a lengthening mascara, which is lighter yet adds sufficient bulk.

Oh! And absolutely, totally leave out mascara on lower lashes. Unless you want to highlight each and every tiny line or dark circle. No? I thought as much.

Best mascaras for older women (click to buy it now): Chanel Inimitable Mascara, Honest Beauty Extreme Length Mascara + Lash Primer, Surratt Beauty Noir Lash Tint, Hourglass Unlocked Instant Extensions Lengthening Mascara

And the brows

But do define your brows, which also keep getting thinner with the passing years. This visually drags down your entire face.

A simple pencil or brow powder will fill them back in to lift your face, define your features and make everything appear more youthful.

best makeup for older women, what is the best makeup for older women
Photo: HBO Max

Keep the eyeliner… forever!

Even when I’m 90, the one thing that’s not going anywhere is my eyeliner. I love my eyeliners. Especially the coloured ones, which are perfect for getting party-ready in a hurry (turquoise eyeliner + nude lips = effortless glam). And I’ve no intention of ever giving up even one of them.

But its a fact that with age, the skin above your lash line becomes droopy and less defined.

Easy fix: Swap the waxy pencils, which tug on the skin for a creamier formulation that will glide on easily. A liquid or gel liner, which goes on with a brush, is the best bet.

Best eyeliners for older women (click to buy it now): Bobbi Brown Gel Eyeliner, Trish McEvoy Intense Gel Eyeliner Pencil, Dior Crayon Eyeliner Waterproof, Lancôme Le Crayon Khôl, Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner

Shimmer-lite

One of the best makeup tips for older women is to approach shimmer with caution. Formulas with shiny particles act like mammoth spotlights, throwing into focus every line, wrinkle and wayward pore.

The newer illuminators and highlighters are great at adding that elusive hint of glamour without covering your face in chunky, gritty glitter particles.

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Comments

  1. Miki says

    December 6, 2015 at 01:01

    Thanks for the great tips! A great article!

    Reply
  2. S Saksena says

    July 22, 2021 at 22:03

    I like how your content is staying true to you and your audience. I found you many years ago as a mid 20s and now I’m enjoying tips for older women on your blog! Appreciate it.

    Reply
  3. 1sell says

    December 30, 2021 at 23:02

    Informative post! This is a great share thank you

    Reply
  4. Sheila says

    December 6, 2022 at 03:26

    Thank you for your tips for mature women
    I am 65 and work as a nurse for the NHS
    I will be following your ideas as I still like to look my best
    But the make up will be at the lower price range but sure it will still look good

    Reply
  5. Mary McLeod says

    January 2, 2023 at 12:28

    Thank you for your advice, I am 75 yrs of age female. I am never sure of products to use, however I do use L’oreal Paris I feel it suits my skin, but you did advise me of the steps
    I should take. I have spent a lot of time in the sun living in Australia, skin is on the dry
    side I do use lots of moisturer.
    I will follow your advice. Thank you very much, much appreciated
    Kind regards
    Mary McLeod

    Reply

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And to all a good night… 🌲🎄

#elfontheshelf #elfontheshelfideas #elfonashelf #merrychristmas
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In memory of all the summer evenings spent looking up at the sky. #cloudspotting is sometimes the best form of self care. Who agrees?⁣
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Do you know that Vaseline was used for baking? ⁣
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That Ponds cream was called “cold” because it was the world’s first moisturiser that did not require refrigeration? ⁣
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These then, right here, are the world’s oldest beauty products. ⁣
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Save the reel for your next shopping trip because each of these products is a cult formula that EVERYONE should try at least once.⁣
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And click on the link in bio for more products that go back centuries.⁣
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Looking for an anti-stress fragrance? ⁣
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A fragrance that pulls you from the chaos into a sense of calm. Which can drop your blood pressure and make your body feel less wound up. 💚💚⁣
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Want to know more about it?⁣
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First we need to talk about “forest bathing” — scientifically proven for reducing stress and bringing our mind and body into balance. 🌳🌿🌱🍃⁣
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In fact, the Japanese are even known to medically prescribe shinrin-yoku, or forest bathing, which is about spending time in a forest. ⁣
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There's no jogging, no hiking (and no bathing)... only immersing yourself in nature.⁣
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Science establishes that this practise has very real benefits, including:⁣
— Stress reduction⁣
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Unfortunately though, this is becoming impossible in the chaos of city living.⁣
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Which is why I have been LOVING The Nue Co’s Forest Lungs. Inspired by forest bathing, this is literally the next best thing to walking in a forest. 💚🌿🌿💚⁣
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Green, woody, citrus and smoky, it mimics the effects of nature in more ways than one. ⁣
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But more important are the phytoncides: the  organic compounds produced by trees, which when inhaled, are both physically and emotionally healing.⁣
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You will find me spraying it liberally on high stress days or when I need some centering. In about 15 minutes, I feel myself sinking into a state of calm… a state of relaxation.⁣
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Drop a 💚 if you could use some stress relief as well right now!⁣
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Are you a sexy red? Or a demure ballet pink? Or maybe a bold and daring black? Fact is that whether they’re glammed up with sparkly polish or left unadorned, nails can tell a lot about a person. ❤️💙💜💛🖤💚⁣
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Try to remember for a moment, what’s your instant assessment when you see someone wearing black nail polish? Now do you see my point? And does it make you wonder exactly what secrets your own nails are spilling?⁣
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Swipe to see the scoop from colour psychology experts, who explain how your choice of nail polish could be making that first impression for you. 😎😻⁣
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So, what nail polish color do you typically wear? And don’t cheat and say clear! Personally, I am all about a burnished gold or a soft glitter. You?⁣
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PS: Click on the link in bio for more nail polish colors — including black and nude — and what they are secretly revealing about you.⁣
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AND save this post for your next nail polish pick!⁣
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Tell me you’re falling for the autumn vibes without telling me you’re falling for the autumn vibes 🍁🍂🥮⁣
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Double tap if you love Fall as much as I do ❤️🧡🧡❤️⁣
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A flower a day keeps the gloomies away 🌸🌹🌻🌼⁣
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Do you love fresh flowers as much as I do?? Which ones are your favourites??⁣
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Close your eyes and imagine you are stretched out on a freshly made bed. A bed layered with clean, crisp linen sheets that have been drying in an idyllic, rural backyard all day. ⁠⁣
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There’s the lingering warmth of a languid summer day. ⁠☀️☀️☀️☀️⁣
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The cooling freshness of the sheer breeze blowing off dewy grass. ⁠🌾🌾⁣
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The embrace of wildflowers. ⁠🌻🌹🌸🌼⁣
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And the coziness of putting on clothes straight from the dryer after you step out of a long, languid bubble bath. ⁠🛁👚⁣
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That’s Clean Classic’s Soft Laundry eau de parfum: Clean, cool, comforting.⁠⁣
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This is a perfume I can wear every day. Mornings, afternoons, evenings. ⁠⁣
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And while it’s not technically a nighttime, “going out” fragrance, I have had so many compliments whenever it’s remained on my skin for a party (because it has great longevity — so, if I have sprayed it on in the morning, there’s still a flicker late in the evening!). ⁠⁣
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It’s just so comforting and fresh and casual — light and perfect for layering.⁠⁣
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And, like all Clean’s fragrances, it’s made up of clean, sustainable ingredients. Even the corn-derived cellophane wrapper is biodegradable and compostable.⁠ 🌿🌱⁣
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In short: It’s pure love for me. The hug I need as the day begins. The freshness that cools down my afternoons. The trail of comfort that goes with me through the day.⁠⁣
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What’s YOUR favorite daytime scent?⁠⁣
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@cleanbeauty_collective #myclean #cleanbeautycollective #cleanatsephora #cleanreserve #nontoxicbeauty #ecobeauty #nontoxicfragrance #cleanfragrance #cleanperfume #cleanreservesoftlaundry #freshfragrance #freshperfume #sustainableperfume #sustainablefragrance #sustainablebeauty #freshlinenscent #scentoftheday #fragrancelover #fragranceoftheday #perfumelover #summeryperfume #perfumelovers #perfumecollection #perfumeoftheday #perfume #joyinthesmallthings ⁠⁣
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Starting the week with some Van Gogh vibes 🌻☀️☀️🌻⁣
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#sunflowers #sunflower #flowers #yellow #sunshine #flowersofinstagram #summervibes #flowerstagram #sunflowerlove #flowerpower #yellowflowers #sunnyday #vangogh #sunflowersofinstagram #freshflowers #sunflowerlover #goldenhour #wildflowers #summerflowers #sunflowergarden #sunflowerseason #sunflowerbouquet #flowerlover #flowerlovers #sunflowerfield #yellowflowers #flowerphotography #sunflowerfields #igreels #findingjoyinthesmallthings ⁣
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Yes. And Yes. But you need to keep some things in mind for skin icing to be safe AND effective. (Plus, how gorgeous are these flower ice balls that are super-simple to make at home)? ⁣
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Benefits of icing your face:⁣
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🧊Reduces puffiness and inflammation⁣
🧊Helps minimize acne⁣
🧊Reduces redness⁣
🧊Makes pores look smaller⁣
🧊Tightens the skin⁣
🧊Soothes a sunburn⁣
🧊Reduces dark circles and puffiness under the eyes⁣
🧊Boosts blood circulation to gives you an instant glow⁣
🧊It’s super-refreshing!⁣
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How to ice your face — safely and effectively:⁣
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🔹If you have sensitive skin, don’t apply ice to it directly. Instead, wrap the ice cubes in a soft towel or muslin cloth.⁣
🔹Don’t hold the ice to one area of your face… keep moving it around constantly in small circular motions.⁣
🔹Don’t ice more than once a day.⁣
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As for these gorgeous ice cubes you see here. Simply pop a few small flowers, leaves and herbs into your ice tray along with the water… they will freeze into utterly gorgeous pieces of art. 🌸🌼🌿🌱⁣
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You can even use them for some super-cool looking beverages, if you can get your hands on some edible flowers.⁣
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The easiest way to elevate your skincare and turn it into a self care experience, right? 💙💙💙💙⁣
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Save this reel for your next skincare/self care moment.⁣
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The perfect red lipstick doesn’t exi—. But it does! ⁣
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Red lipstick is my love language and after going through about 54738648957868768 of them in my 15-year career as a beauty editor, let me tell you that GXVE Beauty’s Original Me Matte Lipstick and I'm Still Here Matte Liquid Lipstick are real thing 💃🏻💃🏻💃🏻💃🏻⁣
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Let’s say that again: The. Real. Thing.⁣
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@gxvebeauty — the makeup brand by @gwenstefani — could have been just another one of those celeb launches with all the form and none of the function.⁣
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With one small difference: Gwen has some serious real world makeup experience. ⁣
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Before the Grammy-bedazzled music career, she worked as a makeup artist. And to date, she continues to do her own makeup for the stage. 🎙🎙⁣
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AND she spent 4 years formulating her makeup line along with some of the best brains in the business.⁣
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The result? High performance formulas that deliver.⁣
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My favorites are the red lipsticks, an obvious starting point as Stefani made it her signature look in the 90s. 💄💄💄💄⁣
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‘I’m Still Here’ is a budge-proof liquid lipstick that’s intensely pigmented, dries down to a matte finish and is super lightweight.⁣
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‘Original Recipe’ is Gwen's signature true red — a luxurious, velvety matte that will stay on for hours without drying out your lips.⁣
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Both shades have the happiness of those rare reds that work with all complexions, so you don’t need to play guessing games with undertones and overtones 💋💋💋⁣
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And both are clean, vegan, and cruelty-free.⁣
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So, yes… the perfect red lipstick does exist. With GXVE. Which, by the way, is pronounced as “give" and was inspired by how Gwen’s signed her name forever — Gx. That’s Gwen with a kiss 💋⁣
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Are you Camp Red Lipstick? Or Camp Subtle? C’mon… SHARE!⁣
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Lipstick? Sculpture? Something to casually swipe across your lips? Or a pure work of art?⁠⁣
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Somehow @florasis.official is the rare unicorn that manages to combine all these opposites into one GORGEOUS makeup offering that looks just as dramatic on your vanity as it does on your lips. 💄💄💄💄💄💄⁠⁣
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Scratch that actually... what it needs is its own glass box and spotlight. Get the lips out of the way!!!!!⁠⁣
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This modern Chinese brand is bringing to life heritage Asian legends and crafts for makeup products that have an instant heirloom quality. I mean, hold this intricately engraved lipstick in your hands and you will feel regal. I promise!⁠⁣
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And it's not a superficial feeling. It's one borne from an authentic mastery of the crafts. ⁠⁣
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Florasis has assembled some of the best artists in China — including Zhou Chunyi, a Master of Miniature Carving, who has collaborated on these carved lipsticks that are inspired by Chinese relief sculpture. 💋👨‍🎨👨‍🎨💋⁠⁣
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The brand also sources local floral essences and medicinal plant extracts for its color cosmetics. These Love Lock lipsticks, for instance, contains extracts of Dendrobium Nobile (an orchid native to southern China) and lotus flower — two beauty ingredients that were highly prized by indigenous Chinese beauties. 🪷🪷🪷🪷🪷🪷⁠⁣
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I still haven't swatched this one because it's just too pretty to touch but I promise to get there soon 😭😭 ⁠⁣
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Till then, I will just take it out every once in a while and soak up the pure joy it brings me ❤️🥰⁠⁣
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However, other friends who have been able to get around to actually using them (heartbreak city!) tell me they are super pigmented, lightweight and wear for a long, long time without fading or feathering. ⁠⁣
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AND you don't need a passport to get your hands on one — they are available on Amazon (link in bio). 🗺️🌏️⁠⁣
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Would you buy a product and then tuck it away because you can't bear to spoil the way it looks? Or is that just me 🫣😳😵🥶⁠⁣
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#florasis #lovelocklipstick #lipstick #lipstickaddict #makeupfinds #engravedlipstick #instabeauty #redlipstick #lipsticklover #makeupphotography
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Buy a perfume and save the earth? Sounds lofty and no one product can actually undo the mess we have made of our planet. But kudos to brands that are trying.⁣
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One of my favorites is @guerlain, which supports the super-endangered bee population through its Guerlain for Bees Conservation Programme. Through this weekend, 20% of the brand's sales will go to the Programme, which runs bee schools, sustainability initiatives & supports beekeepers through the year.⁣
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A great fit, given the beauty brand's long association with bees — ever noticed that their iconic perfume bottles are adorned with a myriad of bees? ⁣
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[Scroll through for closeups — and click the link in bio for whole history of Guerlain and the bees. Trust me, it's FASCINATING.] ⁣
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But why are bees so important? Aren’t they just a pain? And can’t we just live without honey? 🤷🏻‍♀️⁣
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Well, when you consider that 90% of the world’s flowering plants & more than 35% of the food crops rely on these tiny, buzzy workers for pollination — and hence survival — do you still think we can live without them? ⁣
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It’s not just honey, it’s about EVERYTHING. The food we eat, the flowers we love, the life we enjoy. Basically, bees may be the third most important thing for humans after the sun & water. 🐝🐝⁣
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As Einstein said: “If the bee disappeared off the surface of the globe, man would only have four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man.” 🌾🌺🥀🌻⁣
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And these bees ARE disappearing at a frightening rate. Think pesticides, deforestation, WiFi signals, mono-cropping… it’s all causing bees to die out. 🌍🌏⁣
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The problem is so serious that the United Nations has designated a World Bee Day (it’s today!). So, how can we help? Some of the easiest ways:⁣
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🐝 Buy raw honey from local farmers ⁣
🐝 Reduce the use of pesticides, fungicides or herbicides⁣
🐝 Get bee-friendly plants for your garden⁣
🐝 Leave a water bowl outside for the pollinators⁣
🐝 Support bee-conscious brands — my other favorites are @burtsbees, @trudon and @gisou ⁣
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And share this post to raise awareness... the decline of bees affects us all!⁣
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Drop a 🐝 in the comments if you agree!
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#currentvibes⁠⁣
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Or, as Lorelai Gilmore would say: "I can’t stop drinking the coffee. I stop drinking the coffee, I stop doing the standing, and the walking, and the words-putting-into-sentences doing.”⁠⁣
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#coffeeisinspiration #coffeeisselfcare ⁠⁣
#coffeelover #coffeeaddict #coffeegram #coffeelovers #coffeelove #coffeeislife #butfirstcoffee #coffeeholic ⁠⁣
#bossbabe #inspirationalquotes #positivethoughts ⁠⁣
#entrepreneurlife #mood #vibes ⁠⁣
#motivationalquotes #happiness @gilmoregirls #gilmoregirlscoffee #coffeequotes #coffeevibes #coffeeoftheday #coffeepeople #coffeeislove #coffeecommunity #coffeeplease
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If, like me, you think of perfumes as one of life’s little joyful luxuries, Lancôme’s new Oui, La Vie est Belle is a fragrance that will tick all your boxes. ⁣
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Oui, La Vie est Belle… Yes, Life is Beautiful. 💖💝⁣
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So beautiful that it’s like a shower of dazzling fireworks… etched in gold on the iconic bottle. ✨✨✨✨⁣
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So beautiful that it’s like the bottle which evokes the rounded imprint of a smile at the heart of a crystal square. ⁣
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So beautiful that it’s dressed with the juiciness of raspberries, underlined with uplifting patchouli and overflowing with happy, gorgeous flowers like the powdery Iris, seductive jasmine, opulent Damascene rose and spicy ylang-ylang. 🌹🏵🏵🌹⁣
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So beautiful that it makes me want to sparkle from the inside out. 🌟⭐️🌟✨⁣
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Oui, La Vie est Belle. Yes, life is beautiful. And this perfume has become my reminder of that uplifting, reaffirming fact every single day. It inspires me to take pleasure in the little moments. It lifts my spirits when things get tough. It shines and sparkles when I slip into a silk dress for a night out with friends. And it radiates pure bliss when I don my oldest PJs and snuggle up with a good book for a night all to myself.⁣
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Life is joyfully, utterly beautiful. So is this limited edition fragrance. I promise.⁣
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@lancomeofficial #Lancome #LaVieEstBelle #lancomeofficial #lancomeperfume #lancomeparis #lancomelavieestbelle #lancomebeauty #lancomehappiness
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