Aaron de Mey, Artistic Director of Lancôme, has totally outdone herself with the brand’s Autumn-Winter 2011 makeup collection. Named 29 Rue de St. Honoré, after the iconic Lancôme Paris boutique address, it pays pays homage to the timelessness of Parisian chic and elegance, as well as the discerning French women who patronise the establishment.
Indubitably the pièce de résistance is the Maison Lancôme & and Long Lasting Powder Blusher – an enchanting mauvey-pink-and-bronze palette with gold sparkles that does double duty as both blush and highlighter.
However, look a little more closely at the entire collection and you will find yourself getting spellbound by the three gorgeous red lipsticks that are modernised versions of Shaker, which was Lancôme’s very first lipstick. The current versions even come in über-glam tubes that are almost identical to the old fashioned ones of times gone by, with weighty golden bullets that are compact enough to fit into the palm of your hand.
In fact, the entire collection, which also includes nail lacquer, eye shadows, grey mascara and silver-flecked khol liner, suits the seductive colour story of 1940s European style, which is slated to be the beauty trend for the coming season. Both classic and daring in equal measures, this is one look I can’t wait to adopt!