How does a fashion house whose signature style revolves around tactile materials such as fur and leather, translate it’s sensibilities into something as ephemeral as a perfume? For Fendi, the answer lies in creating a scent that’s a luminous, sensual and addictive – the vapourous counterparts to it’s couture dresses. Fan di Fendi, consequently, is “a radiant floral on a leather base”, which simply put, translates as a fusion of juicy pear, blackcurrant accord, tangerine, pink peppercorns, Damascena Rose, Yellow Jasmine and Indian Tuberose with patchouli and a birch-based suede leather accord.
The result? A fragrance that’s sunny, sexy and seductive – perfect for the fun loving, carefree girl of the night who’s “crazy about life, luxury and everything lovely”.The truest pièce de résistance, however, is the bottle itself – a glamorous chunk of sensual gold that’s simultaneously opulent, architectural and luminous, conveying the most iconic codes and the elegance of the House of Fendi. Both the cap and the bottle are made from genuine metal. The thick gold buckle, is an echo of the Forever buckle, present on its iconic Baguette bag, a cult since 1997. The buckle is worked as a jewellery piece: Engraved logos and stamps on the sides appear like on a gold bar. Precious, and also symbolic, the black cap recalls the lacquered clasp of the Fendi Peekaboo bag. The outer packaging is a brand manifesto: A direct reference to Fendi’s institutional sun yellow tone.