Remember the ’90s? When heroin chic was all the rage and everyone lathered up in CK One? For those looking to relive the era of free spirits, your chance might be on the way with CK One launching its first-ever makeup collection this spring. The 130-unit colour cosmetics line will include ‘Look Real’ foundations and concealers; vivid ‘Add Intensity’ eye shadows, liners, lipsticks, and glosses; ‘Define Yourself’ sculpting tools like blush, bronzer, and mascara; and multitasking products like the 3-in-1 Face Makeup, which is a serum-primer-base hybrid.
The USP? Thomas Burkhardt, Vice President of Marketing for Calvin Klein Fragrances told WWD that, “CK One color is not about transformation or dramatization. It’s about looking real, defining yourself and adding intensity.”
Oh! And also the fact that, in keeping with the CK One ethos, all the makeup will be “unisex”! The minimalistic matte black-and-white packaging (which actually seems inspired by MAC’s signature monochromes and clean lines, don’t you think?) should help the range appeal to the menfolk (though, personally, I am going to hold off putting the gorgeous red lipstick on top of hubbies’ birthday gift list for the moment).
Plus, the prices are affordable enough for some experimentation (products will start at US$13 – which is quite brilliant!). Don’t worry, boys – if you choose to join in the fun, rest assured that your secrets will be safe with us 🙂