Charlotte Casiraghi to Be the New Face of Gucci Cosmetics. When this press release landed in the inbox, my eyes first skimmed over the whole Charlotte Casiraghi bit (as in granddaughter of Grace Kelly, fifth in line to the throne of Monaco, lalala… !) and immediately focussed on the last 2 words. Gucci. Cosmetics. As in Gucci + Cosmetics. As in Gucci is finally launching a makeup line. And it’s almost here. In September, the Italian fashion house debuts its first cosmetic collection, with makeup for eyes, face, lips and nails, along with skin prep products and brushes. And given past performance in handbags and fashion weeks, I predict a chic, glossy palette and super-sleek packaging. Gucci, after all, has never done things by halves.
On the other side of the beauty game, Burberry is now stepping into skincare. Considering I am a little obsessed by the way this Brit brand flawlessly pulls off the whole your-own-skin-but-better makeup aesthetic, this could not be more exciting. Only problem: we will have to wait till next year to see the products on shelves. I am counting the days on my fingers. And toes.
But both these launches beg the question of why fashion houses that were previously disinterested in anything but the token perfume are getting on the beauty bandwagon now? Word is beauty wholesale revenues are set to grow by 25% globally, over the next 12 months. And cash strapped couture houses are waking up to the lure and brand loyalty factors of a $30 lipstick vis-à-vis a $3,000 handbag. As analysts have constantly reported, perfume and cosmetics sales remain Chanel’s biggest business and probably represent around 55% of its revenue.
Works for me. What about you?