Jeans have long been the top choice for women who want to look fit and sexy. These ubiquitous denims don’t only up your ‘cool’ factor, they also provide a zillion body shaping benefits that lift, push up and literally contour the wearer. However, till now their benefits were only temporary – take off the Wranglers and your body sprang back to square one. But hope is at hand as a slew of denim brands are infusing their jeans with skin and body care ingredients that can combat cellulite, reduce fat deposits and tone your thighs on a permanent basis.
Why it works
It’s a dream premise – getting the perfect body simply by wearing the right jeans, whose active ingredients work as we carry on with our daily lives. Amazingly though, this may not be an empty promise. Clothes infused with skincare ingredients have existed in various cultures, including India, Greece and Turkey, for several centuries and their benefits have often been ratified by modern science. After all, what could be a better way to maintain a continuous delivery of skincare ingredients to our body than something that’s worn right next to the skin?
However, the challenge till now was to find a way of infusing the cloth fibres with formulas that would not wash out at first rinse. Also, there needed to be technology that would keep up constant interaction between the skin and the cloth, without the cloth feeling uncomfortable or clammy (imagine wearing jeans soaked in aloe vera juice for 8 hours, if you could actually feel the juice against your legs?). Fortunately, the answers to these problems are increasingly becoming clearer with innovations in nanotechnology and micro-capsules… which is what these three leading cosmeceutical-clothes brands have brought into use. Take a look and tell me if you would hand over your body to them for some toning up?
Wranglers Denim Spa Therapy for Legs
Wranglers new Denim Spa Therapy for Legs jeans come with circulation-boosting, cellulite-reducing and hydrating ingredients (such as aloe vera and olive extracts) infused into the denim to smooth and moisturise your skin. The jeans feel super-comfortable and according to brand statistics, almost 75 per cent of 160 women involved in a trial said their thighs were more attractive after 4 weeks of everyday wear. The skincare ingredients are expected to last 6-8 washes, after which the jeans need to be sprayed to reload the effects. Price: 99.95 euros / US$130
Mohicano Jeans Denim Therapy
The well known Chilean brand has also launched jeans with anticellulite properties drawn from nano-particles of aloe vera that are incorporated in the cotton fibres. When these particles come in contact with the skin, they release a hefty punch of vitamins, amino acids, enzymes and antioxidants that reduce the appearance of cellulite and stretch marks, while stimulating cell growth, collagen and elastin.
According to Mohicano, this specially treated denim increases skin’s hydration by about 11.5 percent when the jeans are worn for at least six hours every day for 15 days. As an added bonus, the fabric is hypoallergenic, which makes it ideal for sensitive skin. The nano-particles remain active for up to 40 washes, after which the jeans lose their beauty benefits and become just a regular pair of denims. Price: US$85
This hip Italian brand has taken the beauty benefits a couple of steps further with jeans that promise to knock off 0.7 inches from your hips and thighs every time you wear them. The Eve LeRock jeans, created in collaboration with French cosmetologist Florence Bombard, are loaded with a patented drug that includes three components: caffeine, escin (also known as horse chestnut) and vitamin E. Caffeine dissolves fat storage and prevents excess water retention; escin promotes microcirculation and protects the skin; while vitamin E is an antioxidant that fights cellulite.
How does this work? The fabric is equipped with microcapsules that release when they come in contact with the skin and continue to be activated with the natural friction that happens while walking or sitting. Simple! Eve LeRock jeans remain effective for approximately 28 days or four washes, after which the fibres have to be recharged with the fluid that’s provided in a 50 ml bottle.