It’s a bit hard to get excited about a new fragrance nowadays but this peppy offering by Marni, the quirky Italian fashion label, seems bright and fun and exciting. And it’s a nice change from all the “grown up” perfumes that have been flooding the market lately. The flacon was inspired by an old bottle that Consuelo Castiglioni, Marni’s Creative Director, discovered in a flea market 20 years ago. It’s fashioned like one of Marni’s playful dresses, complete with the dots that are so much a part of the brand’s world. I especially want the purse spray, which comes with it’s own “Huggy” doll.
But this project is no plaything: the actual juice is licensed with Aramis and the Designer Fragrances division at Estée Lauder. It’s a bold and modern blend of spicy and woody notes, underlined by a dark, intense rose oil. This is Marni’s first fragrance and Castiglioni describes it as being “for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric.” So, if you can’t afford to wear some of Marni’s classic-yet-innovative prints, it will soon be possible to smell like you can.
Price: US$105 for 65 ml EDP, US$155 for 120 ml EDP, US$50 for the purse spray