#MakeupTrends: Is matte lipstick the new black?

Lately, it seems that everywhere you turn there is a matte lip staring you in the face. From Pat McGrath’s hotly anticipated MatteTrance lipstick collection to Maybelline’s Color Sensational Creamy Mattes Lip Color, it’s velvety and highly pigmented all the way.

So all-encompassing is this trend that even lip glosses have jumped onto the matte bandwagon, as evidenced by a whole slew of contenders, with Huda Khaitan Liquid Matte, Kylie Matte Liquid Lipstick, Too Faced Melted Matte Liquified, NYX Cosmetics Soft Matte Lip Cream and Smashbox Always On Matte Liquid Lipstick to name just a few.

But fear not, the matte formulas of 2017 bear no resemblance to the chalky, dry lips of the 1990s. This time round, matte lipsticks are flattering and feel super-comfortable on the lips.

And while they might not be quite as easy to apply as a slick of sheer gloss, matte lipsticks last longer, suit all skin tones and look super-gorgeous. This look is for girls who are all grown up!

Why matte lipstick rocks!

• Matte lipsticks have more pigment than other formulas, which means strong colour straight from the bullet.

• Matte lipsticks have far more staying power and lasts for ages on your lips, even through endless cups of coffee and Champagne.

• While there is a lot of pink gloss, matte lipstick comes in a medley of strong colours, ranging from berry pinks to scarlet reds to caramel browns and back again.

• Matte lipstick is less girly than gloss and instantly creates a sophisticated aura.

How to wear a matte lip

There is no room for sloppy application with matte lipstick. This one both draws and holds attention, so you have to apply it right.

• To get the perfect matte pout, you first need to condition your lips. While a gloss can glide over dry patches, matte doesn’t let you hide anything. So, first turn HERE to get your lips in perfect shape.

• The key to pulling off matte lipstick is to make sure it’s impactful. A neutral shade or one close to your skin tone can make you look sickly pale. Instead, opt for a strong pop of tangerine, red or fuchsia – especially since, like matte lipstick itself, they’re vintage-inspired and completely on-trend.

• Skip the lip balm before applying a matte lipstick as it adds sheen, thereby diluting the effect. Instead use a lip primer – like MAC Prep + Prime for Lips – for hydration without the added shine.

• Line your lips with a shade that matches your lipstick perfectly to avoid the dreaded, ’90s-inspired two-tone look. Even better, fill in your entire lips with the liner and then apply the lipstick on top.

• For a softer look, fill your entire lip with liner, then pat lipstick on using your fingertip.

• A matte lipstick usually takes longer to wear off around the outside of your lips (due to lack of moisture), so you’ll be tempted to re-apply. Don’t do that: since coats will only sit on top of each other, you’ll get an uneven look. Instead, wipe off the existing lipstick and then apply a fresh coat.

• One single texture across your face looks dull and ageing, so contrast a matte lip with dewy foundation, highlighter on the cheeks, or shimmer on the eyes.

Convert any lipstick to matte

Rather than buying a new lipstick, simply matte out your current stock with translucent powder. It’s easy: after applying the lipstick, blot your lips with a tissue. Then use your fingertips to dab a translucent face powder on your lips to eliminate the shine.

For added effect, double up on the powder application in the centre of your lower lip – this play on centre sheen will create a more fashion forward pout.

What’s your take on the matte lip trend?