After a long career in magazines, I have developed a deep distrust of that particular industry’s beauty awards, top 10 lists and best-of-the-best new launch announcements. Why? Because the unwritten rule in literally every magazine that I have ever worked for is simple: The position and number of products on any of these lists is directly proportional to the number of advertising pages bought in the magazine by the beauty brand. That ‘world’s best lipstick’ tag doesn’t sound half as authentic after that, right? Even if it comes from your favourite publication?
Here, instead, I’ve put together a list of the top beauty launches for this season that come sans payment or inducement of any kind. Hopefully, they will catch your fancy for all the right reasons – as they did mine!
Clarins 4-Color All-in-One Pen, $30
Anyone growing up in the ’90s will definitely remember those four-colour retractable pens that were the height of cool back in the good ol’ days! Well, Clarins now has a makeup version for you, with three eyeliners – blue, black and brown – and a neutral coloured lip liner. All available at a click. Makes packing that vanity kit so much easier!
If I had to choose one single product from all the ones listed here, this would be it! The company that has so far been taking off every last bit of our makeup at 18,000 micro-pulses is now going to be putting it on at 18,000 micro-blends… simply by popping on this new brush head onto any existing Clarisonic device. It works with both creams and liquids, the sonic technology making primers, foundations, blushes and concealers simply melt into the skin for a flawless, airbrushed finish that mere mortal hands would find nearly impossible to rival. Total blessing for someone like me who knows we need to blend, blend, blend and then blend some more… but is usually just too
lazy tired to follow it through!
Clinique Chubby Crayola Stick Moisturizing Lip Colour Balm Collection, $17
It’s not just about the packaging. The joint venture between Clinique and Crayola has made every childhood dream of scribbling on your lips with jumbo crayons come true. The limited edition collection of 10 Chubby Stick Moisturising Lip Colour Balms is not just encased in the signature Crayola packing, the two companies have also worked to colour match and name match to actual crayons in the latter’s sets. My favourites? The punchy Brick Red and sangria-hued Red Violet.
Sephora Sweet Balms, $6
Wine + Korean cool = Total awesomeness. This time in the world of lipsticks. Labiotte’s wine bottle-shaped lippies contain actual wine extract and come in four varietals: Malbec Burgundy, (a purplish berry), Nebbiolo Red (a cherry red), Shiraz Red (a more pink-tinted red) and Cabernet Red (a deep rose). Or you can opt for one of the six long wearing lip tints, or one the eight Wine Melting lipsticks, which mimic the look of wine-stained lips.
Finding a bronzer that’s just the right amount of glow-y without piling on the shimmer may just be the Holy Grail of makeup. And NARS seems to have gotten it just right, debuting the cult Laguna bronzer (along with three other shades) in a brand new super finely milled formula that seems to light up your face from the inside out. It’s so fine that while the texture starts out as a powder, it literally melts into skin like a cream. And you can build it up from sheer to super-pigmented with just a few swipes.
Tom Ford Soleil Lip Balm, $36
There’s just something about summer that makes me want to stay far, far away from heavy lipsticks in the daytime (is that just me?). But I also don’t much like the look of bare lips, especially when offset against a tinted moisturiser or a touch of glow-inducing bronzer. Tom Ford’s new lip balm flirts with just the right amount of colour and the perfect levels of hydration to keep lips both tinted and supple in one go. It starts off as a sheer wash of colour but moves into serious pigment territory with a few more swipes, making it totally multipurpose. And since it’s a balm, there’s no wilting, drying or slippage in the heat. Win-win all around.