“pureDKNY speaks to the core essence of who I am and what I want to touch – the people and children I love, and being at one with nature. It’s about those little moments that bring you joy, pure and simple.” [Donna Karan]
In a world that moves faster every day, and in a city filled with excitement and challenges, we yearn to find a feeling of peace. A moment to escape and find refuge from our everyday worries. A moment to take time out for the things that are cosest to our hearts: love, joy and comfort.
Sometimes, we need to close the door on the outside world to cocoon at home – even if just for a few stolen moments. Sometimes joy is that simple. pureDKNY captures that moment. It embraces a love of all that is pure and honest in the world – a caress from your soul mate, a smile from a child, the warmth of the sun touching your skin. Sensuous and tender, it evokes simple luxury – with a drop of Vanilla in water as its signature note.
The soft floral scent also features a Dew-drop Petal Accord, Lotus Flower, and Bulgarian Rose, which harmonize with the floral heart of Transparent Jasmine, Freesia and Lush Orchid. The finish is a cradle of warmth – White Amber, Creamy Sandalwood and a drop of Vanilla in water.
And that’s not all. Because pureDKNY strives to be responsible, conscious and environmentally aware, it features authentic good will as its signature ingredient. The drop of Vanilla in water in each fragrance is sourced from vanilla bean farmers in Uganda, the majority of whom are women. pureDKNY is partnering with CARE, a leading humanitarian organization fighting global poverty, to help these women who are playing an integral role in the creation of the fragrance. It will help make a little difference in the world. One drop at a time.