Wrapped around a woman, the iconic Burberry trench coat evokes sensuality, femininity, and luxury. These were the very qualities that Christopher Bailey, the brand’s Chief Creative Officer, wanted to convey through the marquee’s latest perfume – Burberry Body. To achieve the effect, Bailey relied on a plethora of innovative design elements and aromatic notes working closely with each other.
On the fragrance front, the eclectic composition of fruity-chypre notes envelopes the body, creating a suggestion of effortless seduction. The scent opens with fresh green absinthe, illuminating peach and refined freesia. Then, the floral bouquet of natural rose absolute and iris blends gently with subtle warm tones of sandalwood to form the heart notes; finally, woody cashmeran, creamy vanilla, sensual amber and musk complete the base. It’s an interesting blend of refined ingredients that, according to Bailey, “… create something very British, feminine, timeless, distinctive and effortlessly sensual, with the attitude and energy of our iconic trench coat at the heart of it.”
I see Burberry as being this beautiful, old, faceted diamond, because there are so many different sides to the brand. The tactile texture of the packaging reflects the fabric of the iconic Burberry trench coat, almost as if the packaging was the trench coat wrapping the Burberry girl and protecting her from the elements
This is perfectly complemented by the multi-faceted glass bottle with engraved checks that has been made with the same craft, intensity and modernity of the classic trench coat. Its complex cap consists of an insert made from galvanized ABS with a golden rose shade specifically created for Burberry Body. After the assembly of a ballast weight and an interior, the cap’s eventually weighted about 70 grams, thus contributing to increase the feeling of luxury. Bailey reiterates: “I see Burberry as being this beautiful, old, faceted diamond, because there are so many different sides to the brand. The tactile texture of the packaging reflects the fabric of the iconic Burberry trench coat, almost as if the packaging was the trench coat wrapping the Burberry girl and protecting her from the elements.” We couldn’t agree more!