It’s like the beauty gods heard our innermost wish – makeup that washes itself off so you don’t ever need to worry about falling into bed with a foundation-laden face. All you need to do is apply Shiseido’s Fullmake Washable Makeup Base like a cream before putting on your makeup. And then makeup can be washed off using only warm water — no makeup remover or face wash needed. And for those who are thinking about rain storms, don’t worry – the base only reacts to warm water so you are perfectly safe!
Think of the possibilities: no more scrubbing when you stumble home at 3 am, no more skin woes in the case of a last minute sleepover and no more begging around for a tube of face wash when you want to transition your makeup from day to night. Only problem? The world’s first washable makeup base is currently only available in Japan. C’mon Shiseido! Step up the global launch. We NEED this one!