There was no way I was sniffing out a perfume named ‘Candy’ unless someone hit me on the head with a bottle. And that, in a way, is exactly what happened today, courtesy an over-enthusiastic perfume counter spritzer who almost assaulted me with a spray of the concoction. Which, actually, was a good thing as it laid to rest all biases I had developed against this fragrance, based primarily on its saccharine-sweet label.
Instead of being a teenage girl’s fantasy, Prada Candy actually reveals itself as a modern, playful and grown-up fragrance that is perfect for both day and night wear. The nose behind this fragrance is Daniela Andrie, who has used three signature notes in the composition: It opens with an elegant mix of musks; then there is benzoin, a creamy-smelling resin of the Laotian styrax tree that has a scent resembling root beer; and finally, you get a pop of modern caramel to round off the patisserie effect without becoming cloyingly sweet. The result is light but powerful and, in my mind, makes for a great signature scent!
The bottle itself is perfect for adding a bold burst of fuchsia and gold to the dressing table. The vivid bottle references the geometric and graphic aesthetics of Art Deco but in a more modern and feminine colour palette. Design-wise, the team looked to the house’s signature Saffiano leather and colourful accessories, bringing in fashion illustrator François Berthoud to sketch a chic blonde who perfectly expresses the perfume’s inherent joie de vivre.
I am finally sold on the concept!