Almost two centuries after its origins, Guerlain is taking another pioneering step into the future – by going all the way back to 1936. This as the time when the glamour of Art Deco was sweeping through Paris and the legendary cosmetic house complemented the era’s aesthetics by launching Rouge Automatique – the first-ever lipstick without a cap.
Fast forward to the present, when creative director Olivier Échaudemaison spotted a vintage advertisement in the brand’s extensive archives. Inspired by its design, he reinterpreted Rouge Automatique with a new formula and a 21st century twist: The sleek gold chamber now features a slide mechanism that allows the lipstick to rise and lower with a quick up-and-down movement, replacing the original up-and-outwards’ mechanism of the 30s version. A slide-close hinge hides the bullet when it’s not in use, allowing for single-handed application sans any cap to worry about!
The lipstick formula is itself a study in technology: Sensory oils and waxes with different fusion points that gradually liquefy during application, depending on the temperature of the lips, to give a weightless texture which feels like a second skin; non-opaque Cristal Pigments, which make it possible to obtain luminous, clear and pure colours; and a complex of oils and resins that act in perfect harmony to accentuate shine and hold for a glossy, long lasting finish.
Each of the 25 shades is named after a Guerlain fragrance, from the well known Jicky and Champs Elysées to the niche Voilette de Madame and Quand Vient L’été. The result? A perfect blend of design, history and beauty that’s in keeping with the brand’s illustrious heritage of blending old school glamour with innovation and contemporary aesthetics. This is one slender piece of craftsmanship that’s sure to set a lot of hearts racing!