Forget “It bags” and Cartier bracelets… your hair could soon be the ultimate status symbol! According to the American Chemical Society’s journal, scientists have now found a way to dye hair using real gold.
However, the process is not as straightforward as simply going a few shades more brown. Your strands first need to be bleached white and it then takes 7 hours of dyeing before the first hint of gold starts showing through. And it’s not exactly gentle – the dyeing process uses strong chloroauric acid which, with a pH of 12.5, is far more caustic than a classic alkaline hair perm, which has a pH of 9 or 10.
But there is a saving grace – even though you might need to pay the stylists a pricey sum for the number of hours they put into the process, the dye itself is relatively cheap. That’s because only 0.5 per cent of the hair’s weight is needed in gold to coat strands effectively. That means the amount of gold needed for the average head of hair – about 100g – would cost about £19 ($30).
Now, it just begs one question: who would really want a head of gold-infused hair, anyway? Would you?