It’s official: everything is for sale. Including the skin on your body. Especially if it’s attached to a sexy pair of legs.
Absolute Territory PR, a Tokyo-based company, is paying young women up to $128 a day for sporting sticker tattoos promoting books, hair removal salons and Green Day’s album iUno on their thighs! To earn the money, you need to sport the tattoo (which would necessitate a thigh-skimming mini-skirt) for at least 8 hours a day and post photos of yourself online.
The logic? Atsumi Eichi, Absolute Territory PR spokesperson, explains: “It makes sense to advertise on women’s legs because so many people enjoy looking at them.” Seriously, what?
So far, more than 4,000 teens and 20-somethings have signed up to be walking billboards. And critics are horrified at the way this commodifies women’s bodies. Sorry to sound dull and ancient but I have to agree. Selling space on your body may sound like a simple way to make some quick money but after all, it is space on your body. On your thighs, for God’s sake! Do I even need to explain the point I am trying to make?
The mind boggles.
What’s your stand on this skin-for-sale trend? Creative or exploitative?
Miranda @ Slashed Beauty says
I’m so torn because at $128 a day, that’s hard to pass up but once they specify that it has to be up on the thigh, that’s sexualizing it… why not put it on men’s muslces??
anubha says
oh yes! That would be a terrific idea!! Except that we would have all these steroid-y lumps of muscle walking around with cut-off sleeves. Yikes!!