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![Buy a perfume and save the earth? Sounds lofty and no one product can actually undo the mess we have made of our planet. But kudos to brands that are trying.
One of my favorites is @guerlain, which supports the super-endangered bee population through its Guerlain for Bees Conservation Programme. Through this weekend, 20% of the brand's sales will go to the Programme, which runs bee schools, sustainability initiatives & supports beekeepers through the year.
A great fit, given the beauty brand's long association with bees — ever noticed that their iconic perfume bottles are adorned with a myriad of bees?
[Scroll through for closeups — and click the link in bio for whole history of Guerlain and the bees. Trust me, it's FASCINATING.]
But why are bees so important? Aren’t they just a pain? And can’t we just live without honey? 🤷🏻♀️
Well, when you consider that 90% of the world’s flowering plants & more than 35% of the food crops rely on these tiny, buzzy workers for pollination — and hence survival — do you still think we can live without them?
It’s not just honey, it’s about EVERYTHING. The food we eat, the flowers we love, the life we enjoy. Basically, bees may be the third most important thing for humans after the sun & water. 🐝🐝
As Einstein said: “If the bee disappeared off the surface of the globe, man would only have four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man.” 🌾🌺🥀🌻
And these bees ARE disappearing at a frightening rate. Think pesticides, deforestation, WiFi signals, mono-cropping… it’s all causing bees to die out. 🌍🌏
The problem is so serious that the United Nations has designated a World Bee Day (it’s today!). So, how can we help? Some of the easiest ways:
🐝 Buy raw honey from local farmers
🐝 Reduce the use of pesticides, fungicides or herbicides
🐝 Get bee-friendly plants for your garden
🐝 Leave a water bowl outside for the pollinators
🐝 Support bee-conscious brands — my other favorites are @burtsbees, @trudon and @gisou
And share this post to raise awareness... the decline of bees affects us all!
Drop a 🐝 in the comments if you agree!](https://thebeautygypsy.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
